Your radio commercials should be 'conversations with your customers.'

Most commercial messages are just announcements – lists of facts about the advertiser's business: when they started, how friendly their staffs are, you know the drill.

Customers aren't interested in those things. They want to know if a business has what they want and if it's at a price they wish to pay.

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I'll wager ninety-nine percent of all radio jingles do not accomplish their purpose, which is to create memorable, entertaining awareness and to give the customer a reason to take action.

This is because an effective jingle must be every bit as good as a hit song. Most aren't. In fact most are downright annoying!

Here is a taste of the work my jingle genius does. You won't be able to resist liking them. They're fun and memorable. They 'make you want to go there.'

Entertaining copy is what keeps people listening; it's the spoonful of sugar that makes the message go down.